From prompt engineering to frontier company: why the model is no longer the differentiator

Three years ago, the question I heard most was: “what’s the best prompt?” Two years ago, it shifted to: “how do I do RAG?” Last year: “how do I build an agent?” This year, the conversation is different. People are asking how to transform an entire organization to operate with agents. Not a chatbot on the website. Dozens of agents embedded in business processes, with governance, observability, granular permissions. This evolution tells a story. And I think few people have stopped to connect the dots. ...

July 2, 2026 · 6 min · Ricardo Martins