Something My Manager Said Today That Stayed With Me

Had a 1:1 last week. Nothing unusual, just a regular conversation, catching up on things. But there was one moment that stayed with me after the call ended. At some point he said he usually thinks about people in four different ways. Not as an official framework or anything like that, just how he personally sees it. And I don’t know, the way he explained it felt simple, but it kind of stuck. ...

March 24, 2026 · 4 min · Ricardo Martins

Responsibility, Trade-Offs, and Learning at AI Scale

Over the past year, I’ve been working closely with some of the bigger and more visible AI customers in Microsoft’s ecosystem. Large platforms. Fast-moving teams. High expectations. High stakes. On paper, that kind of visibility sounds exciting. In reality, it comes with a weight that’s hard to explain unless you’ve been there. Because being close to impact also means being close to consequence. Visibility changes everything When you work with smaller teams or early-stage projects, mistakes are usually contained. You can recover. You can explain. You can iterate. ...

February 9, 2026 · 4 min · Ricardo Martins

No One Is Layoff-Proof: How Intellectual Capital Can Be Your Best Protection

Throughout my career, I’ve had countless conversations about career paths with colleagues, mentees, and professionals in transition. In those talks, I often share practices that have helped me personally along the way. But this article is different. It’s transparent and honest. Although I’ve spoken about parts of my story with people close to me, this is the first time I’m sharing it so openly, including my mistakes, lessons, and reflections in a public space. ...

October 14, 2025 · 7 min · Ricardo Martins

Who Are You Without the Company's Last Name?

It’s easy, even comforting, to blend in with your badge. We introduce ourselves with our name followed by the company. We join meetings carrying that title. We post with the credibility it gives. But at the end of the day, the company is just where you are, not who you are. You are what you’ve built. What you’ve learned, and taught. You are the reputation that stands when your name shows up alone. You are the value that stays when the badge is gone. ...

May 14, 2025 · 1 min · Ricardo Martins