Building a personal AI assistant on Azure, step by step

Architecture diagrams are useful, but they eventually have to become files that run together. In this tutorial I build one complete vertical slice of a personal operations assistant, first on a Windows workstation with no Azure dependency, then on Azure Container Apps with Azure OpenAI and Azure AI Search. The companion implementation is in labs/personal-assistant in my agentic-infra-handbook repository. The commands and snippets below match that lab. The lab’s README also has its own step-by-step Azure deployment walkthrough, covering App Registration, the AZD environment, callback registration, validation, and cleanup as a standalone reference. ...

August 3, 2026 · 28 min · Ricardo Martins

From prompt engineering to frontier company: why the model is no longer the differentiator

Three years ago, the question I heard most was: “what’s the best prompt?” Two years ago, it shifted to: “how do I do RAG?” Last year: “how do I build an agent?” This year, the conversation is different. People are asking how to transform an entire organization to operate with agents. Not a chatbot on the website. Dozens of agents embedded in business processes, with governance, observability, granular permissions. That progression tells a story, and we often discuss each phase as if it appeared out of nowhere. ...

July 2, 2026 · 7 min · Ricardo Martins